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Search Engine Optimization
As the digital age continues to disrupt the traditional business model, businesses across all industries and of all sizes must adapt to stay competitive. IT companies, contractors, and franchises are no exception. For these businesses to remain visible in an increasingly crowded online space, they need support from professional SEO services that specialize in their type of business.
By updating their websites with keyword-rich content and incorporating SEO best practices such as link building and social media optimization, these organizations can attract more traffic and convert leads into customers. Adee Marketing can help you explore the ways SEO services for IT companies, contractors, and franchises can be used to maximize your visibility and drive conversions.
WHAT IS SEO?
Search Engine Optimization is commonly abbreviated to “SEO.” SEO is a marketing approach used over the long term to boost a website’s exposure and organic search results on Google and other worldwide search engines.
When it comes to SEO there are two main types of optimization: on page optimization (things that can be done on your website) and off page optimization (things that happen away from your website).
Both are important for ranking higher in search engine result pages (SERPs), but they each play a different role. On page SEO focuses on making sure your website’s title tags, meta descriptions, header tags, images, and other elements are all correctly optimized to reflect the keywords you want to rank for.
Off page SEO focuses on building quality backlinks from high authority websites which tell Google your website is trustworthy and popular. The more backlinks you have from different high quality websites, the more likely you are to rank higher in SERPs.
SEO also encompasses things like loading speed, mobile friendliness, and other technical aspects which can impact your ranking. All these factors need to be considered when working on an SEO campaign for a website.
HOW DOES SEO WORK?
Search engine optimization (SEO) is the practice of enhancing a website’s prominence online, plus and drawing more visitors from search engines like Google, Duck Duck Go, Yahoo, and Bing. The primary objective of search engine optimization is to raise a site’s rankings in users’ searches. Increasing the site’s visibility in search engine results pages is one common strategy for this, while other elements, such as click-through rate and user engagement, also play a role.
To do this, SEO agencies must employ a variety of tactics, including on-page optimization (i.e., making sure that a website’s title tags, meta descriptions, etc. are all aligned with Google’s best practices), as well as off-page optimization (i.e., building backlinks from high-quality websites). The more authoritative a website becomes and the better it serves its users, the higher it naturally ranks. This allows the website to show up in more results for more users, improving traffic and other metrics.
Partner with an SEO Agency That Gets You Results
Every business has unique needs, so we customize our SEO packages to fit with your needs.
How Does SEO Benefit Businesses?
SEO provides numerous benefits for all types of businesses, including:
- Increased web traffic levels: One of the main benefits of SEO is that it can help to increase your website’s visibility in Google search results. This can lead to more people visiting your site, which can in turn lead to increased sales and/or leads for your business.
- Improved brand awareness and recognition: Another benefit of SEO is that it can help improve brand awareness and recognition for your business. When people see your website appearing in Google search results, they will be more likely to become aware of your brand and remember it in the future. This can ultimately lead to more customers and sales for your business.
- Higher quality leads: Not all website visitors are equal. Some visitors may just be looking for information, while others may be actively searching for a product or service to buy. SEO can help you target those latter, high-quality leads that are more likely to convert into paying customers for your business.
- Cost-effective marketing: Unlike some marketing tactics, SEO is relatively affordable and cost-effective. Many newer businesses with limited marketing budgets find this one of the more attractive aspects of SEO.
- Long-term results: Once you achieve high rankings in Google search results, you will generally be able to maintain those rankings for a long time so long as you keep up your efforts. This means the SEO benefits your business enjoys will be long-lasting and can help you build a successful online presence that continues to generate leads and sales year after year.
Benefits of Combining Traditional SEO with Local SEO
There are many benefits to combining traditional SEO with local SEO for IT companies, contractors, and franchises. Local SEO can help you target customers in your specific geographic area, which is important for businesses that rely on foot traffic or service a specific region. It can also help you rank higher in search engine results pages, since search engines give preference to local businesses when people search for products and services nearby.
Traditional SEO tactics like keyword research and link building are still important for achieving high SERP rankings, but they need to be tailored to the local market. For example, if you’re a franchise with locations across the country, you’ll need to optimize your website for each individual location. This includes creating location-specific pages with unique content, listing your business in local directories, and ensuring your NAP (name, address, phone) information is always the same across the web.
Local SEO is an important part of any comprehensive SEO strategy. By targeting customers in your area, you can increase foot traffic and conversions while also improving your SERP ranking. When combined with traditional SEO tactics, local SEO can help you dominate the search results and show up more regularly in front of new customers.
What Services Do Businesses Need from an SEO Provider?
There are a variety of SEO services that businesses can benefit from. The most important service an SEO provider can offer is keyword research. Keyword research helps businesses identify the terms and phrases that potential customers are using to search for products or services like theirs. Once businesses know what keywords to target, they can use them in their website content, social media posts, and pay-per-click advertising to attract more visitors to their site.
Another important service that businesses need from an SEO provider is help creating high-quality content. Content is one of the most important ranking factors for Google, so it’s essential that businesses create web pages and blog posts that are relevant, informative, and engaging. An experienced SEO provider can help businesses create topic clusters, and subsequent content that will attract organic traffic and convert visitors into leads and customers.
In addition to keyword research and content creation, businesses also need help with on-page optimization. On-page optimization refers to all the techniques used to improve a website’s search engine rankings, including title and header tags, image alt text, and meta descriptions. An experienced SEO provider can help ensure that a website is properly optimized for Google and other search engines.
Finally, businesses need assistance with link building for your website. Link building is the process of acquiring links from other websites back to your own. Links are one of the top three ranking factors for Google, so it’s essential that businesses build links to their website from high-quality websites. An experienced SEO provider can help businesses identify link opportunities, reach out to websites for link placements, and monitor their progress.
Important Factors of Technical SEO
Technical SEO is the practice of optimizing a website for improved search engine visibility and ranking. It encompasses a wide range of factors, from site architecture to redirects. When done correctly, technical SEO can help your website rank higher in search engine results pages, drive more traffic, and improve the overall user experience.
Some of the most important factors affecting technical SEO include:
- Site architecture: The structure of your website can impact its ability to be crawled and indexed by search engines. A well-organized site with a clean, logical hierarchy is easier for search engines to understand and index properly.
- Redirects: Redirects are used to send visitors from one URL to another. They are often used when a page has been moved or deleted. If not done correctly, redirects can hurt your SEO by creating duplicate content or leading visitors to a 404-error page.
- Page speed: Search engines now factor page speed into their ranking algorithms. If your pages are loading too slowly, it can hurt your rankings and drive visitors away. Optimize page speed by compressing images, reducing redirects, and minifying code.
- Mobile optimization: Mobile users now make up more than half of all web searches, so you need to ensure your website is optimized for mobile devices. This means making sure all content is accessible from any device, using a responsive design or separate mobile version of your site.
Tips for Measuring SEO Success
The way you measure SEO success depends on the goals you wish to achieve. For example, if your goal is increased keywords and positioning, then those are the metrics to watch. However, if your goal is increased web traffic, you need to track your traffic and your analytics.
- Define your goals: What do you want to achieve with your SEO campaign? More website traffic? More leads? More sales? More brand awareness? Once you know what you want to achieve, you can start measuring your SEO success.
- Track your website traffic: This is one of the most important metrics to track when measuring SEO success. Use Google Analytics or another similar tool to track how much traffic your website is getting from organic search results.
- Monitor your keyword rankings: Another important metric to track is how well your website is ranking for relevant keywords. Use a tool like Google Search Console or Moz’s Keyword Explorer to track your keyword rankings over time.
- Check for changes in SERP features: Keep an eye on the SERPs for any changes in features that could impact your website’s visibility, such as featured snippets, image carousels, and local pack listings.
- Analyze your lead generation and sales: If generating leads and/or sales is one of your goals, then you’ll want to track how many leads and/or sales are coming from organic search traffic. Use Google Analytics or another similar tool to set up conversion tracking so that you can see which organic searches are resulting in leads or sales.
- Review your analytics: Measuring SEO success is an ongoing process, not a one-time thing. Set aside some time each month to review your analytics and track your progress.
SEO Gets Your Business in Front of Your Target Audience When They Need You
SEO is a process that gets your business in front of your target audience when they need you. It puts your company at the top of search engine results pages, so you’re seen first when potential customers are looking for businesses offering services like yours.
SEO is an important part of any digital marketing strategy because businesses are often competing against large, well-established companies with larger budgets. SEO can level the playing field by making it possible for small or medium businesses to get in front of their target audiences and compete for customer attention when larger companies may dominate the industry.
When done correctly, SEO can be a game-changer for small and medium businesses, as well as franchises trying to compete in numerous different markets at the same time. It can help you attract more website visitors, generate additional leads, and close sales. So, if you’re not doing any kind of SEO for your business, now is the time to start!
Tips for Finding a Reputable SEO Company
When you want to find a reputable SEO company your company can depend on, there are a few key things to consider. First, you want to ensure the company has a good reputation. You can do this by checking out online reviews and testimonials from past clients. If they do not have any, check case studies or ask the company directly for references.
Second, you want to make sure that the company fully understands SEO. You never want to hire someone that doesn’t know what they’re doing and ends up costing you money in the long run.
Third, you want to make sure that the company is transparent about their pricing and services. A good SEO company will be upfront about what they charge and what services they include in their packages. They will also provide regular communication about your progress and be able to show that progress with verifiable data.
Finally, you want to find a company that wants an ongoing relationship with you. Good SEO agencies are interested in building a long-term relationship with their clients so that they can continue to help them grow their businesses online.
What Are Common Myths About SEO?
There are many myths about SEO that can make it seem like a daunting, unachievable task. However, armed with the right information, SEO can be a powerful tool for any business in any industry. Here are some common myths about SEO:
- SEO is too difficult and time-consuming to bother with.
- Only large businesses can afford SEO services.
- Once you achieve good rankings, you can stop doing SEO.
- All you need to do is stuff keywords into your website and you’ll rank high.
- Link building is dead.
- Social media has no impact on SEO.
Believing these SEO myths can lead to wasted time on getting your website ranking where you want. SEO is powerful for businesses of all sizes. It’s an ongoing project that accumulates over time, but stopping will cause slippage in terms of keywords and rankings. To learn more about SEO, contact the experienced team at Adee Marketing and let us explain what SEO could do for your business today!
Adee Marketing Professionals Are the SEO Experts You Need
Utilizing an SEO agency to get results is a great way for IT companies, contractors, and franchises to get the visibility they need in order to succeed. A full-service SEO provider like what you get here at Adee Marketing can help these businesses maximize their organic search rankings, create better content that attracts more customers, and drive traffic to their website or online store. Ultimately, any business looking to increase its reach should consider investing in an experienced SEO team who will work diligently to ensure success. Contact Adee Marketing today and we can help get you started!
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